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EP 25: Braze’s Bill Magnuson talks the “aha moment” and advice for entrepreneurs, plus Rashad Assir’s path to Redpoint TikTok

The Logan Bartlett Show

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The Evolution of Mobile in the Enterprise

It took us a while to raise financing in that time period, because we weren't yet at the point where the enterprise was really taking mobil seriously. And so it wasn't just like, o h, there's mobile. What do i do with it? It was rather like, oh, mobile is the way i'm going to communicate with my customers in the future. And thereafter, how do i change the way i do business in order to take advantage of that opportunity? We also n when when smart phones first launched, like g p ss, would just drain the battery down immediately. So a lot of these location enabled services that we have nowadays not feasible. You couldn't stream even

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