We're nearing this inflection point where the conversation, people are getting more frustrated. It's not a matter of us not knowing what works any more but how do we take the one % that's working and figure out how to make it work for 99%. You know, there are parallel cases here, like, for example, the drugs industry. A lot of good has come from big farmer, no question about it. Weve developed some extraordinary treatments which have helped relieve all sorts of pain, discomfort and disease for people. But you see it too in the fast food industry contributing to a massive growth of diseases of obesity and diabetes. And the we don't roll back is profits being made

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