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Michael Moss: Halloween’s Scariest Trick

Big Questions with Cal Fussman

CHAPTER

We Love Food That's Cheap

Riding hooked is based on a sort of interviewing scientists who used to study cocaine attics. Food giants have working for them chemical laboratories called flavor houses, whose job it is to design combinations of artificial flavors that mimic the flavors in whole foods and atural foods. Their primary mission is to mix and match those ingredients in a way that reduces the cost of the food. They know when we go in the grocery store and that box of breakfast pastries costs 15 cents less than it did the week before, our instinctual brain will get really, really excited. Have you seen that dad grocery chain? All these the deep discount chain that's even cheaper than walmartins,. The food is spreading

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