The New Music Business with Ari Herstand cover image

How a Major Label Markets an Artist Without TikTok

The New Music Business with Ari Herstand

00:00

I'm a Hip Hop Artist, I've Done a Lot of Stuff for Vivo, My Space, and a Lot of Other Platforms.

I was wollers radio onemotion, like at that time, we're talking like, what, 20 ten or so, yes? But ye, 20, ten, two thousand nine. To be honest with you, the radio side, i didn't really touch a guttrom. That was his thing. I was doing more so i was helping, looking back on it, we didn't even realize, but what i was doing was, i was helping him build a brand of his own. Through that, i started working at labels roundlike 20 14 outside, 20 13 inside and new hippop as their artist relations persond. We did like nipsy hustle

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app