Branding, Consumption, and Marketing Strategies

This is the second of a two-part Talk of the Devils Extra, a detailed history of the controversial purchase and subsequent ownership of Manchester United by American investor Malcolm Glazer and his six children.

Part one, referenced heavily in this conversation, tells the story of the Glazer takeover in 2005 with contributions from three key perspectives; fan activist Andy Walsh, former Labour Minister for Sport Richard Caborn, and ex-United board member, economist Jim O'Neill.

Now we will bring the story up to the present day, analyse the impact of the Glazer era, the relationship between the Glazers and minority owner Sir Jim Ratcliffe, get a glimpse of the Glazers in Tampa Bay, and try to forecast the future of United's ownership.

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