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What product people can learn from mergers and acquisitions - Vincent Jong (CPO, Dealfront)

The Product Experience

CHAPTER

Navigating Complexity in B2B Mergers and Acquisitions

This chapter explores the intricate dynamics of product integration in B2B mergers and acquisitions, emphasizing the need for strategic communication and adaptive marketing. It addresses the challenges of merging complementary products and highlights the importance of setting clear goals while retaining critical knowledge. The discussion also underscores the significance of tackling hard problems and maintaining team morale during periods of change.

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