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What is a go-to-market strategy, exactly?

In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.

My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.

We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.

Topics covered:

• What exactly is a go-to-market strategy?
• The difference between go-to-market strategy” and “marketing strategy”
• Signs that a company needs a go-to-market strategy
• The frameworks to start creating a go-to-market strategy
• Why is it important to have a “model-market fit” and “channel-market fit”
• A real-life example of model and channel market fit
• Why follow up questions is vital in customer interviews
• Using Objective & Key Results (OKRs) to translate customer interview into actionable steps
• Why targeting customers’ mindset is much more important than just aiming at demographics
• Biggest mistake companies made when creating a go-to-market strategy
• What marketers should learn in the next 5,10, 20 years

Resources mentioned:

• Hull
• Flip My Funnel
• Hotjar
• Brian Balfour
• Growth Loops: The End of Traditional Funnels?
• Sean Ellis
• Motivo
• Good Strategy Bad Strategy: The Difference and Why it Matters
• Objective Key Results (OKRs)
• This is Marketing
• Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
• Buyer Persona Institute
• Forget The Funnel
• Asia’s Twitter
• DemandMaven
• Buyer Personas Need to Die a Violent Death

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Finally...

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