On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.

Top Takeaways

💰 Not all problems can be solved with money, so see if you can fix your own problems internally — like team communication — before paying for external help.

💡 Highly relevant ASO keywords with lower search volumes are a better bet for engaging audiences earlier and seeing snowballing success.

🌅 Putting a paywall early enough in the onboarding process might just supercharge revenue and growth.

📰 When you don’t have an advertising budget, start with local journalists and tie press releases to key events in the year.

🌳 Organic referral mechanisms — ****like screen sharing success and milestones — can be very effective while enhancing user experience.

About Ania Wysocka

👨‍💻 Founder of Rootd.

💡 “I‘m so obsessed with the user experience, that it's important to work with others who also are obsessed with user experience.”

👋  LinkedIn | Twitter

Links & Resources

‣ Check out Rootd

‣ B2B with Rootd

‣ Rootd on Instagram

‣ Connect with Ania on LinkedIn

‣ Connect with Ania on Twitter

Episode Highlights

[1:31] Strong roots: Ania created Rootd not as a result of surveys or user research, but in response to her own personal need.

[8:31] Contract buzzkill: Working with contractors can be a challenge — alignment of values is the key.

[10:13] Fundraiser tales: If you haven’t hit a wall in development, it might not yet be time to seek investment. Fixing internal processes first can pay dividends later.

[12:53] Early ASnOwball: Sticking with keywords that might initially yield lower volumes can ultimately drive traffic that helps your app snowball. Ania found contracting ASO counterproductive.

[17:49] Dialing in the funnel: A paywall at the beginning of the onboarding process increased Rootd’s revenue by five times — with no negative feedback.

[20:55] Get their attention: Local journalists love to promote local business stories, and tying stories to specific world events can work wonders when there’s no advertising budget.

[25:03] Apple Editor’s Choice: Sometimes it pays to be as persistent as possible in submissions for getting featured.

[28:20] Paid marketing experimentation: Don’t pay for marketing until you’re ready to experiment.