Scummy Ways to Market Books | 2 To Ramble #255
2 To Ramble
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Unmasking Fake Reviews
This chapter explores the ethical dilemmas surrounding manipulative marketing tactics in the publishing industry, including the use of fake reviews to falsely enhance book ratings. A case study of a debut author who engaged in review manipulation serves as a cautionary tale, raising questions about the mental health factors behind such actions. The conversation also examines the broader implications for review integrity across various platforms and the ongoing battle against online deception.
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