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Founders: Here’s how to get your sales pitch in ship-shape — Peter Kazanjy

In Depth

CHAPTER

Early Customer Development Interviews Are Super Power

A lot of these customer sales calls are actually not just discovery calls, but they can be very user research oriented. The customer interview early on is super power because people like to share their expertise. But what I would say is lean into it as much as possible in order to get people in the right frame of mind before you start presenting your solution.

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