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2. Simple Messaging is Best

Practical Prospecting

CHAPTER

Introduction

Jeb Marley: Today's topic is the importance of simple messaging. No prospect is really going to ask you for clarity if they don't understand something. So make sure your messaging is simple and that's why we hear slogans like 'keep it simple, stupid' Jed: These were three templates that I think really represent that in terms of just simple, effective messaging That's going to cut the noise.

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