Burger King with Lisa Smith
A Change of Brand
00:00
Identity Is Hot Off the Grill
Covid launched in January, but has been inundated with orders from franchises to change over their signage and uniforms. The company is working on new identity assets that will be rolled out across all of its restaurants as soon as possible. It's always good to just have one place where the whole story is o if we can't be there, says co-founder Rafferty Jarnigan.
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