Campaign Strategies and Narratives in 2024

This chapter delves into the campaign messaging and strategy of a key political figure perceived as a passionate alternative to President Biden, focusing on themes of freedom and connecting with disillusioned voters. It also examines the implications of Project 2025 and its impact on the Democratic response, particularly regarding Kamala Harris's candidacy, while addressing the framing of Harris as a 'radical liberal' amidst broader issues of racism and misogyny in politics. The discussion highlights the importance of defining Harris' narrative and emphasizes her experience as Vice President to present a forward-looking agenda that challenges her adversaries.