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The Repurposing Idea
My weekly content strategy is centered around this repurposing idea. I write a single article in the beginning of the week, often inspired by an interview that I recorded at some point with a subject matter expert for my podcast. Once fully written, that article is now the script for a YouTube video that I record on Thursdays. The audio from that video serves as the podcast episode that I release on Fridays. And the article that I wrote on Monday is also the content of my newsletter on Friday.