4min chapter

Squawk on the Street cover image

SOTS 2nd Hour: Santa Claus Rally: A Boom or Bust? Plus: The Apple Playbook, and 2024’s Rise of the Dupes 12/30/24

Squawk on the Street

CHAPTER

Exploring the Rise of 'Dupe' Culture in Consumer Trends

This chapter explores the growing trend of consumer preference for 'dupe' products, which are affordable alternatives to high-end brands. It examines the role of social media in promoting this culture and the challenges faced by original brands in protecting their trademarks and copyrights.

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