RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call
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How to Measure Your Demand Gen Strategy
A lot of it is down to metrics, right? I think you come across this a lot. Okay, well if I'm gonna shift to a demand-gen strategy, how do I know it's working? And we're starting to see some really interesting things come through on that mandatory field. We've now invested and had a proper session in a Buying intent tool so who's on our website? What pages are they viewing how often are they viewing them That we use our sdr resource to go out and capture that demand and equally converted to a meeting.
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