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Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

The Carly P Reilly Show

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Web3 Ready

Taurik: I'm very unconvinced that every brand can have their own token. If you've got a little experiment on the side and you don't have the DNA of the company involved, then it becomes a bit more difficult to do something which feels authentic to the brand voice," he says. "I just think like it's not worth the risk when to Taurix point, like we have so much you know, green open field when it comes to unlocking the true potential of NFTs" The Web3 community has matured a lot since the first brand started to enter into the space two years ago but there are still some big questions about how this will work in practice

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