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How to Make the Most Money for the Advertiser
Fungle was one of the first to charge c p i cost per install. So we were like, it doesn't matter if like ten people watch the video, like a hundred thousand. Just pay us a dollar every time someone installs something. Something ouneed to abstract what does the advertiser actually want? They don't want cliqus. If they're d to c they want sales. That's all they care about. The other stuff is lay on top. Those kind of abstracts are false metrics. I mean, you can't generalize that 12 year old not as valuab as a six year old surgeon. But 12 year old is not goingto be