600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
Winning With Shopify
The Fallacy of Attribution
I was actively advertising heavily on Facebook. This is slightly before Matt came when iOS 14 rolled out and basically destroyed attribution for Facebook. I'm definitely interested in knowing that that money eventually resulted in a sale. We tend to run around 20% MER or broad ROI. So as we scale the business, as I mentioned, doubling every year, that has never been out of whack.
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