The Concept and Prevalence of Bullshitting in Communication

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This chapter explores the concept of bullshitting and its prevalence in human communication. It discusses the distinction between bullshit and lying, the evolutionary reasons behind bullshitting, and its manifestation in language and statistical arguments. The chapter also delves into the importance of telling the truth in communication and the potential role of self-deception.

We are living, in case you haven’t noticed, in a world full of bullshit. It’s hard to say whether the amount is truly increasing, but it seems that everywhere you look someone is trying to convince you of something, regardless of whether that something is actually true. Where is this bullshit coming from, how is it disseminated, and what can we do about it? Carl Bergstrom studies information in the context of biology, which has led him to investigate the flow of information and disinformation in social networks, especially the use of data in misleading ways. In the time of Covid-19 he has become on of the best Twitter feeds for reliable information, and we discuss how the pandemic has been a bounteous new source of bullshit.

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Carl Bergstrom received his Ph.D. in biology from Stanford University. He is currently a professor of biology at the University of Washington. In addition to his work on information and biology, he has worked on scientific practice and communication, proposing the eigenfactor method of ranking scientific journals. His new book (with Jevin West) is Calling Bullshit: The Art of Skepticism in a Data-Driven World, which grew out of a course taught at the University of Wisconsin.

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