
Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The technology allows for varying degrees of fidelity and that's actually really useful. It ensures that at least you get your message across. It might be simply text, but it can be the much richer experience so far. So yes. There's all sorts of questions about compatibility from RCS to SMS or iMessage. You basically are saying, if I can validate that this is a device that can handle the RCS message, I can have this rich experience. And if it's not, then you have to degrade the experience. What is the type of upgraded experience that you're able to integrate it? And why does that matter to marketers?
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