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Warning: 6 Lies Your Email Marketing Platform Is Telling You

The Email Marketing Show

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What's a Good Open Rate?

Your open rates are one of the biggest numbers in your email platform. It's useful to be able to track the growth or decline of that open rate over time. The actual number is relatively it's pretty relevant because it's ron. We hear people talking about, how i sent a nemal and i got an ex % open rate. We immediately have to sit, well, you probably didn't. And so really, what you really want to be focusing on is the click through rate of your remales. You can see their actual email addresses. They're not like pixled data that's just random numbers. That's real people. Pay attention to our favourite metrick,

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