BUILD with Blake Bartlett cover image

John Eitel (Canva): Bottom-Up + Top-Down

BUILD with Blake Bartlett

CHAPTER

Canva

Canva CEO: "Everybody wants customer success. They want their customers to be successful" He says the key is when you have these entry points, you're really kind of getting this kind of proof of concept. Canva's strategy combines bottom up and top down in a way that makes it easier for companies to go up market or expand into full potential with its product.

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