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4min chapter
John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
Canva
Canva CEO: "Everybody wants customer success. They want their customers to be successful" He says the key is when you have these entry points, you're really kind of getting this kind of proof of concept. Canva's strategy combines bottom up and top down in a way that makes it easier for companies to go up market or expand into full potential with its product.
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