S04E01. Cash, capital and costs: Building a transformational business in treasury management
Beyond The Hype
From Consultancy to Tech Startup: Challenges and Opportunities
The chapter explores the journey of transitioning from a stable consultancy job to founding an early-stage tech startup in treasury management. It delves into the challenges faced in convincing initial employees and investors to join the mission and emphasizes the importance of focusing on the 'why' of the business. Additionally, it discusses the evolving landscape of treasury management, balancing innovation and user experience, and the impact of financial market shifts post-crisis and during the COVID-19 pandemic.
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