Introduction

Today’s episode is about building financial literacy, both as a solution to a financially stressed America, and as a medium for branding and marketing. A few fintechs do this well, and Stash is one of them. Stash is a personal finance app that aims to make investing accessible to the 99% (of Americans). And to get people investing, they need to first understand the basics of their financial picture. I’ve got the chance to virtually sit down with Stash’s CMO, Dale Sperling, to pick her brain about how, without needing to spend huge budgets, Stash uses creativity, data, and the right partnerships, to develop and strengthen Stash’s brand mission of financial literacy across America – in their campaign Stash101 and beyond.