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Product Journeys: Gimlet Media

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Spotify and Gimlet - The Future of Podcasts

Spotify is known to most as a streaming music company, but really they were more than that. They had already been hosting podcasts on their platform, and they noticed something about podcast that lived in spotify. Spotifi didn't view itself as a music streaming service any more. It viewed itself as more of the platform of choice. For audio, and podcast represented a growing portion of that audio.

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