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Building a brand from the ground up with Oyster HR's Kevan Lee
How to Win podcast with Peep Laja
B2B Tools - What Are the Key Pieces to the Marketing Engine?
At Buffer, acquisition was content marketing and word of mouth. PR for us was about telling some of our brand stories through some of the unique things we did. Those are the main ones. We also had a community play that we ran. So this was initially through something as simple as like a Twitter chat,. Back when Twitter chats were a decent size volume and attendance to them. And then sequenced from that into a Slack community.
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