3min chapter

Marketing Against The Grain cover image

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

Marketing Against The Grain

CHAPTER

How Much of the Customer Experience Is Managed by AI

Most people's customer experience is gonna be somewhat identical because it's how much of the customer experience gets managed by AI. When you have your first meeting, you can imagine the sales person getting all of their sales and enablement collateral and material delivered to them by AI. We ran an experiment where not only do we have name and the company they work at kind of typical email personalization, but like we were able to recommend which product they would buy. That level of personalization and recommendation that can be delivered through these AI models is exceptionally powerful.

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