1min chapter

Plain English with Derek Thompson cover image

How Hollywood Drove Its Business Model Off a Cliff

Plain English with Derek Thompson

CHAPTER

The Problem With Hulu's Mismanagement

The problem with when Hulu launched was that it was so mismanaged. Now you get back to the customer acquisition cost being much lower and a probable better profit margin compared to trying to compete every single day. That's really hard to create profit, especially once you start thinking about being your own distributor overseasBeing your own in territories where there's a 40% quota for local content just becomes much more expensive.

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