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Make up to $75,000/hr with These 10 Lessons! | Ep 398
The Game w/ Alex Hormozi
The Beauty of Branding
The beauty of brand, if you build it the right way, is that it gives you premium pricing power. And so we have to make the fundamental units as simple as humanly possie. In adding new dudads, and i love this se i think it's a really good one, which is, do not risk the empire for a pot of gold. So simple scales fancy fails. We don't need to help complexity exists. It already exists at scale. Number six, emotions are the enemy. When i look at the portfolio founders who are the most successful, they are the least emotional actor. They are the most rational in the decision making. Iand i just really,
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