12min chapter

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#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet

Lex Fridman Podcast

CHAPTER

The Dynamics of Google's AdWords Model

This chapter examines the intricacies of Google's AdWords business model, highlighting its competitive bidding system and revenue generation. It discusses how Google’s diversified revenue streams ensure financial stability and explores the evolving landscape of digital versus traditional advertising. The speakers analyze the effectiveness of data-driven methodologies in maximizing user engagement while contrasting them with less strategic traditional advertising practices.

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