Category Maturity and Focus

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//Sean Agatep is the cofounder and COO of Vincero, an 8-figure men's accessories brand, and Tidal, a global staffing agency connecting you with great global talent. Learn more about Vincero at http://vincerocollective.com/.

//Most founders source from China, but very few have lived inside the supply chain for five years. In this episode, Sean Agatep from Vincero Collective shares how that experience gave him and his partners a deep advantage in manufacturing, supplier relationships, and building a profitable eCommerce brand.

You’ll learn how Vincero grew from a Kickstarter project into an eight-figure accessories business by mastering supply chain complexity, negotiating with dozens of suppliers, and building redundancy that most operators ignore. Sean explains how their time in China shaped decisions around product development, margins, and growth — and why Vincero chose stability and profitability over chasing hyper-growth.

If you’re an eCommerce operator facing margin pressure, struggling with supply chain inefficiencies, or deciding between scaling fast versus building sustainably, this conversation will give you frameworks and hard-earned lessons you won’t find anywhere else.//CHAPTER TITLES:00:02:19 - What Is Vincero?

00:03:36 - Approaching Growth In The Business

00:06:56 - My Team Moved To China

00:13:18 - Supplier Relationships

00:19:17 - Does Supply Chain Differ Between Types of Products?

00:26:21 - Stability = Peace of Mind

00:29:22 - Introducing A New Product To Your Brand

00:35:17 - Brief Dive Into A New Business For Sean

00:41:45 - Acquisition Ambitions

00:45:43 - What Approach To a HoldCo Is Sean Taking?

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