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David Deutsch

Geniuses Of Copywriting

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It Takes Courage to Face the Ways in Which Your Writing Isn't There Yet

It takes a certain degree of courage to face the ways in which your writing isn't there yet. You know, john carleton tells of going through 16 drafts of the first thing he wrote for garry albert. The sixteenth draft was, you know, worse than the other 15 drafts, but the seventeenth draft was great. Ye, thats that's a most peopleonow some extent, people don't want to see why their writing isn't verio and they just want to know what they have to pile on top of it to make it.

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