GM of the Gastonia Grizzlies

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Bob Greene: You were going to stay in baseball. That's what everyone's like, Jesse, you're going to get into coaching your dad was a coach. But I coached for one summer in the Cape Codley and I was bored out of my mind, Bob. So then you seem to have this pension for taking on struggling teams. He says he sold an outrageous amount of sponsorship more than their entire GM,. The director of sales and everyone else. They said, we're going to give this crazy 23 year old a shot with Gastonia because they had nothing to lose.

Jesse Cole lives life by being different. He is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed more than 1 million fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and his newest Fans First.

Jesse joined host Robert Glazer on the Elevate Podcast to discuss how he and his wife built the Savannah Bananas from a bankrupt organization to a leading entertainment brand, and much more.

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