Nike Is Not Going to Kill It, Is It?

i have little faith in traditional retail of really grasping thisns if it's not going to be a, you know, horseshoe. Once this slows down, i'm not convinced that they have the ability to rethink this and get it going. Nike has dropped something like 50 or 60 retailers in north america alone,. right in the last two years because they said, why am i selling to... designer shoe warehouse or shoe factory? These skies don't do anything for me. They're just on the shelf. But that also forces retailed to be more experiential, right? Because the guys that want to stay foot locker wright has transformed their business.