Class Pass Marketing

Lakshmi: One of the challenges as you all, when you put something out into the world that is slightly different or innovative or unfamiliar, it's explaining it to people. And i realized early on that my best marketing method was going to either be sort of tricking people into using it, or getting their friends to tell them about it. So we gave away lu lemon gift cards for anyone who joined and stayed for six months. Everyone was obviously so excited to get the hundred dollar lulaman gift card. But what they ended up going on was the journey. It was actually very hard to explain in what class pass was, because it was such a real life thing that