How to Be a Successful B2B Marketer

Martin: I try to put myself in the brains of the B2B marketers, the marketing smart listeners. They want an unbiased piece of content that helps them understand if they should work with you or not. He says getting really good at doing a subtle sell along the way and using reviews, testimonials,. case studies, things like that. Martin: The key to this is how we communicate what it is within businesses that are changing.