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249 - Back to Basics: How to Properly Capture Demand | Demand Gen Live S2 x69

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The Must Have Components of a Good Paid Advidio

Sothe the must have is that people need to want what youre viding, right? So if you had one worth someone saying about how much success they had on the with the product, like, it ibe interesting. Here's a key point that i can help you with. I don't think differently between paid and organic. The thing that is weigh more important than the length of the video is the copy above the fold. And not everyone watches the video, but the people that click smore engage, maybe like or commet even without watching the video. Signal the ograthem amplify it.

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