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Judge Blocks Spirit-JetBlue Merger & Uber Shuts Down Drizly

Morning Brew Daily

Uber's Mistake in Acquiring Drizly and Consolidating Services

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This chapter discusses the downfall of Drizly, an online marketplace for alcohol, and Uber's mistake in acquiring it. It explores how the alcohol delivery market turned out to be smaller than expected and how Drizly's recovery surpassed Uber's expectations. It also highlights Uber's realization of the need to consolidate its various services into one app.

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