AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Danger of Claim Data
Be very skeptical about survey results focus groups directly asking people and certainly be Skept about taking those claims at face value. The thing to learn from psychology is this methodology of not listening to claims but setting up these testing control experiments It's a naturalistic Experiment you know in the wine art for example if you're a wine brand Keep everything the same except for one variable the music then any difference in Sales or whatever behavior you want would trip you back to that Change variable That's a far better way to unearth thing genuine motivations Daniel Kahneman talks about this a lot that we don't we don't know our own biases Right.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode