Ecommerce Playbook: Numbers, Struggles & Growth cover image

CTC Summit '25: An inside look at CTC’s exact client growth strategy

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter emphasizes the necessity of clarity in developing a successful growth strategy for e-commerce. It introduces an innovative marketing measurement tool based on geo holdout testing to help brand owners and marketers enhance their decision-making process.

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