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In this episode, Kaye Putnam joins Freewyld co-founder Eric Moeller for a candid conversation on what really drives long-term success in short-term rentals. Spoiler: it’s not just your pricing tool.
They break down the four non-negotiables every elite STR operator needs to master:
- Brand and Product
- Unreasonable Hospitality
- Revenue Mastery
- Operational Excellence
Using the Freewyld brand as a case study, they explore how these pillars work together to create a differentiated guest experience, improve profitability, and scale with confidence.
Whether you're managing 15+ units or just thinking bigger, this episode delivers clarity, strategy, and inspiration for growing a hospitality-first, brand-driven STR business.
Keywords:
short-term rental, STR success, hospitality, brand strategy, unreasonable hospitality, revenue mastery, operational excellence, FreeWild, guest experience, property management
⏱️ Episode Chapters
00:00 – Intro: Why the STR game has changed
02:37 – The Four Non-Negotiables of STR
05:29 – Brand & Product: Where it all starts
08:35 – Unreasonable Hospitality: The FreeWild secret
11:17 – Revenue Mastery: Smarter pricing, better profit
14:12 – Operational Excellence: Your brand depends on it
16:53 – Building a STR Brand: Lessons from FreeWild
19:52 – Creating Emotional Guest Connections
22:51 – Wrap-Up: Applying the 4 non-negotiables
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