#47 - Focusing on discovery to close any deal size from Enterprise to SMB (Ian Koniak, Strategic Account Director @ Salesforce)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Enterprise Sales Conversations
This chapter explores the essentials of initiating high-value sales discussions in enterprise contexts, particularly with C-level executives. It emphasizes the importance of understanding client challenges, effective discovery, and building trust to create value and facilitate larger deals.
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Transcript
