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The Value Proposition to the Brands
We see ourselves more as a matchmaker, you know, than we do sort of owning the customer data and hoarding it. We actually are able to just automatically injest all their information. M and when you take a traditional wholesale m brand that sells through other retailers, it takes an re team to manage that account. It's a big system that involves a lot. For us, we've made it really easy. The brand doesn't have to do anything.