The Iceland Boss: Frozen Food For Thought
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Will the Rate of Inflation Continue to Rise?
We're seeing things like some of our luxury rangers really do well because a lot of people are looking to trade down from more expensive competitors. We've seen phenomenal interest in that, I think 4 million transactions so far. So we're making sure that the stores are obviously really well stocked ahead of that big day and, you know, trying to support pensioners in need, but also just families on a budget as well.
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