Branding Isn't a Brand

A logo isn't a brand. It's how can you come up with something that encaltulates who you authentically are? And in a way, that's relevant to your target audience. If it's authentic to you but not relevant to who you're trying to sell to, it doesn't matter. We like to have that negad look at all the social comments, so many more negative comments then positive comments. Something's over the top. Then people are talking about it. But usually it's the negative stuff we see. So we've got to be very careful when we're working with brandsif they aren't going to live into what they want to be. Be real.