The Australian Seller cover image

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

The Australian Seller

CHAPTER

The Power of Product Differentiation and Branding

This chapter explores the significance of product differentiation in e-commerce, illustrating how a uniquely designed hourglass captured consumer attention in a competitive market. It emphasizes the shift in consumer behavior towards brands that align with their values and experiences.

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