SHEIN is Bigger than Ever - Should Global Brands Follow Their Lead?
The Zero100 Podcast: Digitally Reinventing Supply Chain
Intro
This chapter explores SHEIN's meteoric rise to become the largest fast fashion retailer worldwide, with a focus on its innovative AI-powered supply chain that facilitates the release of thousands of new styles daily. It also examines the brand's effective personalized marketing strategies that have revolutionized the online retail landscape.
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