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Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

CHAPTER

Is Duolingo a Better Example of Using Notifications?

The retention team at Duolingo has worked on a lot of different features. They have the daily streak mechanic and leaderboards in Duolingo, but then notifications is always a huge lever for driving retention. And I joined the retention team as an APM, but I think I was the first full time PM to focus full time on notifications. But that just is like a sign of how valuable it is for our growth to optimize our notifications.

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