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TWiG 238: Honkai Star Rail! Monopoly Go! Diablo Immortal! Nikke! 2023 1H Review

Deconstructor of Fun

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Hyper Casual: The Next Generation of Games

YouTube is testing in-game playable games similar to what Snap did before they shut down the entire division last summer. "Stop trying to make games, right? Like they've done this a million times, and it just doesn't work," says CNN's John Sutter. The company sees success in video platforms like TikTok short,. There's high engagement in TikTok. And then they have this ad net, this their ad business that is seeing success in wow. Other games that are not your core game, but these little mini games that are interactive ads are the most or the best ads you can have.

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